And there's more. The winner gets a trip to New York City for three nights to have the procedure done, and they're going to put you up in a suite at the "luxurious" Loews Regency Hotel. In fact, you get to do your colonoscopy prep work at the hotel.
Now I don't know about you, but I think I'd rather be doing my prep work in the comfort of my own home. They can fly me to New York some other time when I can actually enjoy my three days without having to spend one day in the bathroom and the next day undergoing a medical procedure that requires a bit of time to recover from anesthesia.
Knowing CBS, they'd probably want to video the whole thing so they could show it on "The Early Show" or "The CBS Evening News."
Now I know colon cancer is nothing to joke about, and it's important to be screened, so if you'd like to know more about this contest, or if you think you might just want to enter, go here.