Sunday, September 27, 2009

Who Thinks Up These Questions?

nascar_officedepot As a member of  e-Rewards, I am sometimes asked to participate in online surveys.  For my time and effort, I earn e-Rewards dollars that I can convert into things like airline points.  A recent survey dealt with customer loyalty to office supply stores—Office Max, Staples and Office Depot.

When I rated the three stores, I was most loyal to Office Max, which I gave a 6.  Staples came in second with Office Depot earning a loyalty rating of 1 on a scale of 1 to 10 with 10 being the highest.

The second part of the survey noted that I had given Office Depot a 1 and then presented a series of scenarios and asked how they might change my loyalty rating of Office Depot.  These scenarios all had a common theme—NASCAR driver Tony Stewart.  It seems that Tony Stewart and Office Depot have a relationship.

So how would my loyalty to Office Depot change if, for example, I had a chance to win a trip around the track with Tony Stewart or dinner with Tony Stewart or Tony Stewart merchandise.  Not one iota.  Although I'm not a NASCAR fan, the survey never once asked my why I have no loyalty to Office Depot.

The answer is simple.  I can get to Office Max in about five minutes from my home office.  It takes about 15 minutes to drive to Staples.  The closest Office Depot is about 30 minutes away.

So my answer, if they had asked the right question, is simple.  Build a store closer to me, and I'd give Office Depot a shot at my business.  After all, copier paper is copier paper, whether it comes from Office Max, Staples, Office Depot or even Wal-Mart.

6 comments:

tale of many cities said...

LMAO!! that's too funny! talk about having a single focus to the survey.. LOL! :D

Malvie said...

You also notice they had no "improve customer service" or "lower prices" or "add staff so I can get my questions answered" options.

nanny said...

So are you just moving on from Saturday's loss??? Trying to forget it? How does it feel to be caught between the 2?

Nancy @ La Chambre Rose said...

LOL! I'm hoping someday, we will get over this obsession with celebrity. And, then maybe it will catch on with the likes of the office supply people. How incredibly silly the connections they make are on these things.

Lou Cinda said...

Maybe they could have Tony Stewart deliver the copy paper to you! Then you could give them a higher rating!! lol

Lou Cinda :)

darnold23 said...

I could say the same thing about Office Max! Great post. I've left a little award for you on my blog. Come fetch it:)